🚀 Ready to Master Self-Discipline for Real Estate Business Success and supercharge your real estate career? In this powerful episode of Realty Talks With Sanjay Kumar, we dive deep into the crucial topic of self-discipline with International Self-Discipline Coach, Deekhsa GC! 🌟 🔥 Discover how to: Understand the true meaning of self-discipline and its impact on your real estate success. Implement practical strategies to build unwavering focus and eliminate procrastination. Develop daily discipline habits that will dramatically increase your productivity. Learn small, actionable steps to achieve your real estate goals faster. Overcome the common challenges that real estate professionals face when building discipline. 🔑 Deekhsa GC shares her expert insights and proven techniques to help you master self-discipline and achieve peak performance in the competitive real estate market. 📈 Whether you're a seasoned agent, Broker, Developer or any other Real Estate Professional or consultant or just starting your real estate journey, this episode contains valuable tips and motivation to help you unlock your full potential. ✨ In this video you will learn: What self-discipline is. How to build self-discipline. Small steps to build self-discipline. How self-discipline affects real estate professionals. How to increase productivity. How to increase focus.
Imagine you wake up in the morning, and your first task is finding genuine buyers to sell properties.
What's your plan?
Are you desperately checking your database, CRM, or property portals, hoping to spot potential deals?
Maybe you are checking leads from traditional marketing. Or are you betting everything on referrals, WhatsApp groups, Facebook, or LinkedIn, praying your property pictures or videos get shared? Or are you checking with your team or lead generation team to get any good news?
If this sounds like you, you're dependent on one thing- the "Hope" strategy.
You don't have any process that brings sales predictably and consistently that works for you, even while you are busy with other work. A strategy that attracts serious buyers, converts them into successful deals and builds your network in your desired market.
Now let me ask you: What's your strategy for attracting premium and verified buyers? If it's anything less than rock-solid, you're missing out on lakhs in brokerage or profit.
Even if you've mastered lead generation, how's your conversion from site visit to token amount? Are buyers ready to commit, or are you still dealing with time-wasters just "checking the market"?
And if you're closing deals, great—but what's your plan for turning your past clients into your loyal fans? Are your past clients recommending you to their friends and relatives, or do they forget about you after possession?
Don't be afraid, you are not alone, almost 90% of Real Estate Agents, Brokers, and Developers use a hope strategy and struggle financially and only 10% of people can make a cut and build a thriving business.
Here's the truth: 10% of people have a bulletproof strategy for lead generation, deal closure, and network building in their market, and the rest 90% are just hoping that some miracle will happen in their business. I am sure you don't want this situation in your business. That's why you need to have a strong strategy that brings deals to your table without much effort.
If you are looking for some solution to this situation, the answer is "Personal Brand"
You may think that you already know about personal branding and you should not read this article any further... I would suggest holding your emotions and keep reading.. this will add more to what you already know.
What is a Personal Brand?
What is a Personal Brand?
I’m not going to use the dictionary meaning of a personal brand. Instead, I’ll share my experience.
For me, a personal brand is "a promise of an experience" that people get when they interact with you.
Every time someone meets you, listens to you, watches your content, or even hears about you from others—they form an impression. That impression is your personal brand.
A strong personal brand is built on two elements:
✅ Visibility – How well-known are you in your market?
✅ Perception – What do people think of you when they interact with you?
Let’s break this down further.
Step 1: Understanding Visibility & Perception
Step 1: Understanding Visibility & Perception
1️⃣ Visibility: Are You Known in Your Market?
If no one knows you, it doesn’t matter how good you are. You need to be visible where your audience is looking—social media, networking events, webinars, YouTube, podcasts, etc.
Example:
In real estate, most agents rely only on word of mouth. But a luxury home specialist in South Delhi, Rachit Bakshi started posting property insights on LinkedIn and Youtube
Within months, potential buyers started reaching out to him because he became visible in their space.
2️⃣ Perception: What Do People Think of You?
Your personal brand isn’t what you say about yourself; it’s what others say about you when you’re not in the room.
Example:
If a real estate broker or agent is always pushing for a sale, people perceive them as "just another agent looking for a commission."
But if they share insights, educate clients, and genuinely help, they become an advisor—someone people trust and refer.
👉 Perception is built through every interaction—your content, your words, and how you treat people.
Step 2: Define Your Personal Brand
Step 2: Define Your Personal Brand
To build a personal brand, answer these three questions:
1️⃣ Who are you, and what do you stand for? (My Example: “I help real estate agents build authority and attract high-value clients without chasing leads.”)
2️⃣ What do you want to be known for? (Example: “A Real Estate Busines Coach for real estate professionals who simplifies Marketing and Sales.”)
3️⃣ Who is your ideal audience? (Example: “Real estate brokers and developers struggling with low visibility, poor perception and sales.”)💡 Pro Tip: If you don’t define your brand, others will do it for you (and you may not like the result).
Step 3: Build Your Visibility
Step 3: Build Your Visibility
To become visible, you need a content and networking strategy:
🔹 Choose Your Platforms: Focus on where your audience is already active—whether it's LinkedIn, Instagram, YouTube, or another platform. Don't just pick the platform you prefer; choose the one where your potential audience already spends their time.
🔹 Post Valuable Content Regularly: Share market insights, success stories, lessons, and personal experiences. However, don’t just post what you think is valuable—share content that directly solves your audience’s problems, meets their needs, or fulfils their desires.
🔹 Engage with Your Industry: Stay active by commenting, collaborating, and joining discussions to keep yourself top-of-mind. Don’t just expect likes and comments on your own content—actively engage with your potential audience’s posts by liking, commenting, and adding value to their discussions.
Example:
I started sharing real estate coaching strategies on LinkedIn and my email list .
Over time, brokers and developers started recognizing me as a trusted expert.
This visibility led to speaking invitations, partnerships, and coaching clients.
Step 4: Shape Your Perception
Step 4: Shape Your Perception
Perception is influenced by:
✅ Consistency – Are you delivering the same quality across all platforms?
✅ Authenticity – Do you share your real journey, struggles, and insights?
✅ Results & Testimonials – Do people see proof of your expertise?
Your brand is not built in a day—it’s built in the way you show up every day.
Step 5: Convert Your Brand into Business Growth
Step 5: Convert Your Brand into Business Growth
Once you have visibility + perception, you need a system to turn followers into clients.
🔹 Offer free consultations, guides, or webinars.
🔹 Have a clear CTA (Call-To-Action) in your content.
🔹 Follow up and stay engaged with potential clients.
Example:
My content helped real estate brokers understand the importance of branding.
Many reached out to learn more.
Some became my clients, growing their sales and authority.
A strong personal brand doesn’t just get you followers—it gets you business.
Final Takeaway
Final Takeaway
💡 A personal brand is not a logo, a tagline, or a title—it’s the experience people associate with you.
✅ Make yourself visible
✅ Shape the perception people have of you
✅ Stay consistent and authentic
✅ Deliver value before asking for business
🔥 Question for You: What do you want your personal brand to stand for? Drop your thoughts in the comments! 👇
Sanjay Kumar is an Indian Real Estate Business Coach and the founder of Top Income Producer, a real estate coaching company that teaches real estate agents, brokers, and developers how to sell more properties and build a successful real estate business. He is also the creator of the "Neuro Conversion Sequence," a framework that attracts, converts, and turns premium clients into lifelong fans. This world-class framework is designed for real estate entrepreneurs to build, market, and grow their brands while increasing their commissions and profits. In addition, Sanjay has taught over 500 students and helped many real estate companies start from nothing and achieve extraordinary success through his mentorship and programs.
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